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Elton John Launches Non-Alcoholic Sparkling Wine, Elton John Zero

Elton John Zero Blanc de Blancs offers a 0% alcohol, vegan sparkling Chardonnay with 19 calories per glass, filling a gap in celebratory non-alcoholic wines.

  • Available nationwide, Elton John launched Elton John Zero Blanc de Blancs, a non-alcoholic sparkling Chardonnay, at Sainsbury's and eltonjohnzero.com for 10.
  • Born from wanting fizz for home parties, David Furnish says Elton John created the brand to offer a celebratory alternative for those choosing not to drink.
  • Made in Northern Italy, the wine is produced with Benchmark Drinks using a fermentation process that never generates alcohol, employing select bacteria and adding green tea extract for texture.
  • Vegan and low-calorie, the Blanc de Blancs contains 19 calories per glass and will be poured at The River Café, Hammersmith, and Lilibet's, Mayfair, from mid-January.
  • Tied to Elton John, the blue label features his E Star iconography, with Furnish saying the aim was to replicate sparkling wine's emotional lift for entertaining.
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Attitude.co.uk broke the news in on Thursday, January 8, 2026.
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