Grok's AI Companions Drove Downloads, but Its Latest Model Is the One Making Money

Grok's AI companions drove downloads, but its latest model is the one making money

Grok's unfiltered AI companions may be making headlines for their unhinged and NSFW responses, but it's Grok 4 that's driven the app's revenue of late.

Grok's AI Companions Boost Downloads, New Model Drives Revenue

Grok's latest model, launched alongside an expensive subscription service, has led to increased revenue with a rise in paying subscribers. The AI companions had initially driven downloads, but the new model is proving to be more profitable for the company. The post Grok’s AI Companions Boost Downloads, New Model Drives Revenue appeared first on nextbigwhat.

Elon Musk’s Grok 4 Launch Wasn’t a Product Release—It Was Psychological Warfare

When most tech companies unveil a new product, they follow the same tired script: a press release, a stale demo, maybe a podcast no one finishes. But Elon Musk doesn’t play by those rules. The July 2025 launch of Grok 4, the latest version of xAI’s chatbot, wasn’t just a rollout—it was a cultural moment. It all started with one deceptively quiet tweet on July 4: “We have improved @Grok significantly. You should notice a difference when you ask G…

Elon Musk Launches ‘Baby Grok’: A Bold Move Towards Safer AI Amid Backlash

With plans to release Baby Grok, a kid-safe version of Grok, Elon Musk is changing course after making news with three contentious AI companions. Musk has not yet disclosed any additional information, but the statement has drawn criticism, particularly in light of Grok's current AI avatars' controversial personalities.Baby Grok and the Shift in AI CultureAfter mounting criticism of Grok's more adult products, the company decided to create a kid-…