US Edition
Elon Musk pauses X revenue shift after backlash; was US politics critique the reason behind rethink?
- Late Tuesday, X Head of Product Nikita Bier announced a policy change tying creator payouts to regional engagement, but Elon Musk paused the rollout soon following global user backlash.
- Bier's proposed policy intended to prioritize impressions from a creator's home region, aiming to discourage accounts based in India or Thailand from gaming America and Japanese audiences with political posts.
- People worldwide criticized the plan, noting that many post in English about global topics like sports and fashion to reach wider audiences; one user warned, "This might ruin the nature of X."
- Addressing the controversy, Musk replied to a user, stating, "We will pause moving forward with this until further consideration," effectively halting the policy.
- The incident illustrates challenges of managing X's ad business, as Musk continues treating the platform as a personal project, frequently tweaking features on a whim despite impacts on creator monetization.
17 Articles
17 Articles
X tries to limit creator revenue for foreign influencers but Musk intervenes
X wants to make money on previously used handles. | Image: The Verge X's Head of Product, Nikita Bier, announced a change to the platform's creator payouts on Tuesday, but according to Elon Musk, the change isn't going live just yet. Bier shared a post announcing that in determining payments, X "will be giving more weight to impressions from your home region." The motivation appears to be discouraging engagement farming via political posts, wit…
X is changing its revenue-sharing policy to deter users pretending to be Americans
X is updating its revenue-sharing incentives to give more weight to engagement from a user’s home region, Nikita Bier, the company’s Head of Product has announced. Bier said the change in policy was to “encourage content that resonates with people in [the user’s] country, in neighboring countries and people who speak [their] language.” Bier continued that while X appreciates everyone’s opinion on US politics, the company is hoping the new polic…
Elon Musk pauses X product head Nikita Bier's plan to improve X
Elon Musk bought Twitter on a whim in 2022. Now he calls it X, but his approach to the platform remains erratic.Harun Ozalp/Anadolu via Getty ImagesNikita Bier, the man Elon Musk hired to head up product at X, had a good idea.But the true head of product, and everything else at X, is Elon Musk.Which is why it's not shocking to see Musk "pause" Bier's plans hours after he announced themElon Musk's X had a good idea.Until Elon Musk got involved.Th…
Elon Musk overrules product chief Nikita Bier, pauses X's controversial region-based payout strategy
Elon Musk has paused a new revenue sharing policy for X after creators expressed concerns.Musk acknowledged the feedback from the users and noted that there is a need for further consideration.
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