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Elon Musk is betting Tesla’s future isn’t about cars at all

Tesla plans to produce 1 million Optimus humanoid robots annually in Fremont, aiming to replace its Model S and X car lines by 2027, aligning with Musk's strategic shift.

  • On Wednesday, Elon Musk said Tesla will convert the Fremont SX production space to build Optimus robots and cease Model S and Model X output.
  • Tesla's EV sales fell by a record 9%, and Tesla shareholders approved a pay plan linking executive compensation to production targets amid rising competition.
  • Engineers say Tesla is struggling with final hardware design, especially the arm and hand, while internal production targets for the Optimus project were repeatedly lowered and missed, The Information reported.
  • Goldman Sachs projects the humanoid robot market could range from $370 billion to $5 trillion, and says Tesla might gain a cost advantage by using Optimus internally while selling externally.
  • Experts caution that Hyundai and Google DeepMind are deploying humanoids in the coming months, but most say widespread use will take at least a decade, Musk acknowledged skeptics on Wednesday.
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11 Articles

Tesla hires his two expensive car models. The future, says Elon Musk, belongs to robots, AI and self-driving cars without a steering wheel. Can this work well?

·Munich, Germany
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Tesla, the car company led by the world's richest man Elon Musk, plans to shift its focus away from the car business. Chief Investment Officer Juuso Kenkkilä says that financing raises big questions. Technology company Tesla's gigantic investment plans may be a smart, but expensive decision. This is what Juuso Kenkkilä, Chief Investment Officer of OP Pohjola Asset Management, said in Kauppalehti's Talousaaamu on Thursday. Tesla announced in conn…

·Finland
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Four years after claiming that Tesla's Optimus robot will someday be worth more than the company's car business, CEO Elon Musk is making the biggest move yet,... The Biggest 'Money-Making Machine' – Why Musk Just 'Killed' Two of Tesla's Most Famous Cars - ΙΝΑΤΕΜΟΠΟΡΙΚΙ

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Sueddeutsche Zeitung broke the news in Munich, Germany on Thursday, January 29, 2026.
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