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Judge dismisses X lawsuit accusing advertisers of illegal boycott

The judge ruled X Corp failed to prove harm under antitrust laws after alleging a coordinated boycott cut its ad revenue by billions, barring refiling of the suit.

  • X Corp sued advertisers including Unilever, Mars, Orsted, and the World Federation of Advertisers in 2024 for allegedly conspiring to withhold billions in ad revenue, violating US antitrust laws.
  • The lawsuit claimed these firms followed safety standards from the WFA's Global Alliance for Responsible Media , which did not buy or prevent sales of advertising space to X Corp, according to the judge's opinion.
  • US District Judge Jane Boyle dismissed the lawsuit, ruling that X Corp failed to show harm under federal competition laws and that the alleged conspiracy did not state an antitrust claim.
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Can you legally prosecute advertisers because they don't want to place ads anymore? Elon Musk tried – and had to take a defeat.

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Here you can find information on the topic "Return for Tech Billionaire". Read now "Musks X fails with lawsuit against apostate advertisers".

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Can you sue advertisers because they no longer want to place ads? Elon Musk tried it - and had to take a defeat.

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Forbes broke the news in United States on Thursday, March 26, 2026.
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