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Elks President Says CFL Club Still Recovering From 'Disaster' of Name Change
Chris Morris says season-ticket sales fell from more than 20,000 to about 7,000 after the 2021 name change.
- As the Edmonton Elks prepare for their home opener on Saturday, CEO Chris Morris says the fallout from the club's 2021 name change remains a major obstacle to rebuilding fan support.
- The club changed its name from Eskimos to Elks after Inuit leaders and organizations criticized the former name as offensive and outdated, amid broader pressure on sports teams to abandon stereotypical branding.
- Describing the transition as "a disaster in so many ways," Morris noted that the name change, COVID-19, and on-field struggles contributed to season-ticket sales falling from more than 20,000 to about 7,000.
- Efforts to reconnect with the franchise's past include returning the "Once An Eskimo Always An Eskimo" sign to the dressing room and emphasizing the team's identity as the Green and Gold.
- Coming off a 29-20 victory against Ottawa, the Elks host the Montreal Alouettes on Saturday as Morris works to "rebuild that partnership" and community feeling with local supporters.
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11 Articles
11 Articles
The Toronto StarReposted by 
meadowlakeNOW
meadowlakeNOWElks president says CFL club still recovering from ‘disaster’ of name change
EDMONTON - As the Edmonton Elks prepare for their home opener Saturday, team president Chris Morris says the fallout from the club's 2021 name change remains one of the biggest
·Toronto, Canada
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Winnipeg Free Press+5 Reposted by 5 other sources
Elks president says CFL club still recovering from 'disaster' of name change
EDMONTON - As the Edmonton Elks prepare for their home opener Saturday, team president Chris Morris says the fallout from the club's 2021 name change remains one of the biggest obstacles in rebuilding support among fans.
·Winnipeg, Canada
Read Full Article
Elks president: Team still recovering from 'disaster' of name change
As the Edmonton Elks prepare for their home opener Saturday, team president Chris Morris says the fallout from the club's 2021 name change remains one of the biggest obstacles in rebuilding support among fans.
·Canada
Read Full Article
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Coverage Details
Total News Sources11
Leaning Left2Leaning Right0Center6Last UpdatedBias Distribution75% Center
Bias Distribution
- 75% of the sources are Center
75% Center
L 25%
C 75%
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