E.l.f. Cosmetics Responds to Matt Rife Campaign Controversy

e.l.f. Cosmetics, under fire for Matt Rife ad, says 'we missed the mark'

Budget beauty brand e.l.f. Cosmetics is under fire for its latest ad campaign featuring comedian Matt Rife.

E.L.F. Cosmetics apologises over Matt Rife cameo - backlash explained

E.L.F. Cosmetics is facing criticism after unexpectedly featuring comedian Matt Rife in its latest ad campaign – a move many online are calling "random" and "tone-deaf" in light of his past controversy involving a joke about domestic violence...

‘We missed the mark’: E.LF. Cosmetics responds to criticism over Matt Rife campaign

E.l.f. Cosmetics Responds to Matt Rife Campaign Controversy

Days after E.l.f. Cosmetics sparked controversy with their latest campaign starring Matt Rife, the beauty company issued a statement.

E.l.f.'s Campaign Controversy Response, Pharrell's New Project!

E.l.f. Responds To Controversy From Its Viral Matt Rife Campaign E.l.f. is listening to its beauty community after its latest…

E.l.f. Cosmetics addresses backlash over Matt Rife ad amid domestic violence joke controversy

E.l.f. Cosmetics has responded to criticism over casting comedian Matt Rife in a new beauty campaign. Rife faced backlash in 2023 for a domestic violence joke in his Netflix special. The company acknowledged missing the mark and cited Rifes strong TikTok engagement as a factor in its casting decision