E-Land Group Is the Domestic Distributor for the Running Shoe Brand 'Hoka' (General)
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4 Articles
(Seoul=Yonhap News) Reporter Gu Jung-mo = E-Land Group announced on the 20th that it has been selected as a new domestic distributor for the running shoe brand HOKA (HOKA).
Eland has been appointed as the new domestic distributor for the global running shoe brand HOKA. Amid ongoing international arbitration regarding the termination of a distribution agreement between the existing distributor, Joyworks & Co., and Deckers Brands, the U.S. operator of HOKA, Deckers selected Eland as its new partner. The Eland Group announced that Deckers APAC, the Asia-Pacific subsidiary of Deckers Brands, appointed Eland as HOKA's n…
Deckers taps E-Land as new HOKA distributor in South Korea
Shown above is the logo of E-Land, based in South Korea. [Photo courtesy of E-Land] Deckers, which owns performance footwear brand HOKA, announced on Aug. 20 that it has tapped South Korean fashion conglomerate E-Land as a new HOKA distributor in the country. However, the decision drew opposition from employees of Joyworks, HOKA’s former exclusive distributor in the fourth-largest economy in Asia. “Deckers Asia Pacific Limited is pleased to anno…
[Digital Daily Reporter Yoo Chae-ri] Employees of Joyworks, the exclusive domestic distributor for the global sports running brand HOKA, have released a statement regarding the appointment of a new distributor in Korea through an emergency countermeasures committee they formed themselves. In a statement released on the 20th, they announced, "We have been informed that the final judgment in the arbitration disputing the legality of the terminati…
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