EE Customers Unlock Clever Way to Search for Your Favourite TV Shows and Movies for Free, and that's Not All

EE customers unlock clever way to search for your favourite TV shows and movies for free, and that's not all

Endless scrolling may be on its way out. EE has launched Smart Search — a new tool that uses Artificial Intelligence (AI) to help you quickly locate shows and films across platforms.With 42% of British viewers claiming that they rely on their phones for content discovery, the feature highlights a fragmented viewing journey across multiple devices. A further 61% of Britons say that they want a unified view of live and on-demand content.EE TV’s Sm…

EE TV rolls out AI-powered Smart Search

EE has launched Smart Search on EE TV, a new AI-powered content discovery feature designed to help viewers quickly find what they want to watch whilst avoiding endless scrolling across apps and channels. EE TV’s Smart Search helps users look for content by understanding how viewers naturally think about what they want to watch. Instead […]

EE UK Launch AI-Powered Conversational Smart Search for Pay TV Customers

Customers of broadband ISP and mobile operator EE (BT), specifically those who also take their Pay TV (IPTV) service, can now take advantage of a new AI-powered “conversational” content discovery feature called ‘Smart Search’ that interprets voice searches when spoken in a more natural way. They’ve also added a ‘Mood Matcher’ feature. The goal of Smart Search is to help users of their Pay TV service find what they want to watch “faster and more …