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EDO, TelevisaUnivision Expand Convergent TV Partnership

Summary by Adweek
Ads aired on Spanish-language TV vs. on English-language TV resulted in a 31% increase in effectiveness.

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EDO, TelevisaUnivision Expand Convergent TV Partnership

Ads aired on Spanish-language TV vs. on English-language TV resulted in a 31% increase in effectiveness.

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Adweek broke the news in on Friday, June 13, 2025.
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