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(Editorial) Content Strategy: Overseas Expansion - the Government Plays a Rear Role: Asahi Shimbun

Summary by Asahi
Japanese works and games are gaining popularity overseas, as evidenced by the worldwide box office revenue of the anime film "Demon Slayer: Kimetsu no Yaiba," which is projected to exceed 100 billion yen by 2025. This "content industry" has been positioned as a core industry in the "New Cool Japan" initiative...

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AsahiAsahi
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(Editorial) Content Strategy: Overseas Expansion - the Government Plays a Rear Role: Asahi Shimbun

Japanese works and games are gaining popularity overseas, as evidenced by the worldwide box office revenue of the anime film "Demon Slayer: Kimetsu no Yaiba," which is projected to exceed 100 billion yen by 2025. This "content industry" has been positioned as a core industry in the "New Cool Japan" initiative...

·Tokyo, Japan
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Asahi broke the news in Tokyo, Japan on Tuesday, March 24, 2026.
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