B2B’s Direct Shift: DTC Surge and AI Power Reshape 2025 Ecommerce

AI makes buying easier, but trust still wins

Marketers love talking about AI, but B2B buyers are already living in it. According to the newly released Superpowers Index 2025 from Dentsu, more than 77% of B2B purchase journeys now use AI — and not just at the research stage. From onboarding to renewal, AI is driving faster, smarter, more personalized interactions that buyers now expect by default.But while tech may be streamlining processes, the human element still holds the power. The repo…

Agentic AI in ecommerce: How merchants can stay relevant

For merchants in the retail landscape, the rise of AI agents will fundamentally reshape how they operate and serve consumers. Sameer Verna from PaymentGenes walks through the latest developments in agentic commerce from the perspective of merchants and the strategies they can embrace to stay relevant.

B2B’s Direct Shift: DTC Surge and AI Power Reshape 2025 Ecommerce

In the evolving landscape of B2B ecommerce, a seismic shift is underway as companies increasingly adopt direct-to-consumer (DTC) strategies traditionally associated with B2C models. According to a recent report from Dynamicweb, 79% of B2B firms are now selling directly to consumers, marking a significant departure from conventional wholesale approaches. This trend is driven by the need for greater control over customer relationships and data, al…

Ecer Reshapes Cross-Border B2B Trade with Comprehensive AI Ecosystem, Driving Industry-Wide Transformation

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