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Easter spending to hit record $24.9B even as economic uncertainty lingers
Consumers plan to spend an average of $195.59 each, with candy the top purchase and food spending reaching $7.5 billion, despite ongoing economic uncertainty.
- Consumers are projected to spend a record $24.9 billion on Easter this year, according to the National Retail Federation and Prosper Insights, surpassing the previous record of $24 billion set in 2023.
- While economic uncertainty lingers, consumers remain focused on holiday celebrations, NRF Chief Economist Mark Mathews said, with about 80% planning to celebrate Easter through traditional activities.
- Shoppers prioritize food, with spending expected to reach $7.5 billion, while candy remains the most popular purchase with 92% of consumers planning to buy sweets.
- Other major categories include gifts at $3.9 billion, clothing at $3.7 billion, and flowers at $2.2 billion, as shoppers are also influenced by sales and promotions.
- Discount stores remain the most popular shopping destination, followed by department stores and online retailers; even among non-celebrators, more than half plan to take advantage of holiday sales.
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12 Articles
12 Articles
Krem2 News+9 Reposted by 9 other sources
Easter spending to hit record $24.9B even as economic uncertainty lingers
US consumers are expected to spend a record $24.9 billion on Easter, averaging $195 per person as most plan to celebrate despite economic uncertainty.
·Spokane, United States
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Total News Sources12
Leaning Left1Leaning Right0Center11Last UpdatedBias Distribution92% Center
Bias Distribution
- 92% of the sources are Center
92% Center
C 92%
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