Easter eggs rise in price and shrink in size with shoppers facing 40% rise in cost per chocolate gram

Easter eggs rise in price and shrink in size with shoppers facing 40% rise in cost per chocolate gram

Brits out buying Easter eggs are facing a double whammy of rising prices and shrinking sizes, a new analysis has revealed.The price of popular branded chocolate eggs has risen by more than 40 per cent in some cases, while some have also shrunk in size, according to research by the consumer champion Which?.The cost of chocolate across UK stores has surged by 9.7 per cent in just a year, more than double the rate for overall food and drink inflati…