Eager to Test Threads, Marketers Are Undeterred By Meta’s Brand Safety Roll Back

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Eager to Test Threads, Marketers Are Undeterred By Meta’s Brand Safety Roll Back

A year and a half after its debut, Meta's text-based social platform Threads is testing its first-ever ads with "a handful" of brands in the U.S. and Japan, according to Instagram head Adam Mosseri. Ads will appear as image posts sprinkled throughout the home feed and will only appear for "a small percentage of people,"...