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Is a College Basketball Video Game Coming Back? 2K Sports Teases 'Experience' After EA Sports' Pulled Proposal

EA Sports withdrew its standalone college basketball game proposal after many Division 1 schools chose 2K Sports' licensing offer integrated with NBA 2K games, per EA's VP Sean O'Brien.

  • Matt Brown, Extra Points reporter, wrote Thursday that EA Sports canceled its college basketball game plans, with Sean O'Brien telling universities the offer was rescinded.
  • With schools opting for 2K Sports, multiple reports say Division I schools chose 2K's NBA 2K licensing offer, prompting EA Sports to rescind its proposal last month.
  • Originally, EA planned to include all 730 Division I men's and women's basketball teams and real players via NIL deals, targeting a 2028 launch and reaching out to Michigan State University and University of California, Los Angeles with plans for about 100 programs initially.
  • On the same day EA ended plans, 2K Games revealed a 2027 release featuring more than 100 college programs in NBA 2K and called itself 'the undisputed home of basketball gaming' in a statement to USA TODAY Sports.
  • Given 2K's dominance in basketball sims, EA Sports after its College Football 25 success lets 2K drive college hoops integration soon.
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On3 broke the news in on Thursday, September 4, 2025.
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