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EA Sports and 2K Hint at Revival of College Basketball Video Games

  • Earlier this week, EA Sports announced the return of its college basketball series, first since 2009, with a projected 2028 launch and inclusion of women’s teams.
  • Driven by NCAA’s NIL policy changes, EA emerged as the winning bidder after the College Licensing Company’s 2024 RFP, aiming for a 2028 release amid billion-dollar football revenues.
  • EA Sports' new college basketball game will be the first since NBA Live 19 , last NCAA Basketball in 2009, and will include women's teams for the first time.
  • Fans express excitement online, while NBA 2K claims dominance, raising questions about EA's ability to challenge the market leader.
  • EA Sports' return to college basketball aims to reshape NIL compensation and revenue, building on March Madness’s $1 billion ad market and Ed O’Bannon’s landmark antitrust case.
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EA Sports and 2K hint at revival of college basketball video games

Developers EA Sports and 2K Games have hinted at the revival of college basketball video games. EA Sports sent a cryptic tweet on Monday that suggested it would…

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Here is the latest Big 12 Conference sports news from The Associated Press

UNDATED (AP) — EA Sports sent a cryptic tweet that hints at the revival of its college basketball video game franchise. Although not as popular as its college football franchise that was revived last year, EA was among the industry’s…

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Gamespot broke the news in United States on Monday, June 30, 2025.
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