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«Swiyu»: for This Name, the Federal Government Paid 62,300 Francs – This Is What the App Is Supposed to Do
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Switzerland may soon be given a digital ID document. And that bears a rather idiosyncratic and expensive name: «Swiyu».
·Zürich, Switzerland
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"Swiyu": What looks like the Korean spirit "Soju" is actually the name of the federal government's new e-ID app. A lot of effort went into the name – after a long development process, the federal government paid 62,300 Swiss francs to find the name.
A brand expert sees the word creation "Swiyu" critical for the new E-ID app. The federal government had over 150 proposals examined.
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