Published 12 days ago • loading... • Updated 8 days ago

Duolingo Owl Dies—But ‘The Dead Internet Theory’ Lives On

Duolingo revealed the death of its mascot Duo for a marketing campaign, changing its icon to 'Dead Duo.'
An investigation into the cause of Duo's death is ongoing, with authorities investigating his cause of death and Duolingo cooperating fully.
Duolingo's Global Senior Social Media Manager, Zaria Parvez, mentioned that Duo embodied the app's mission to make language learning fun.
Fans are encouraged to celebrate Duo's life by completing lessons during the playful 'funeral' organized by the brand.

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Pittsburgh Post-Gazette

Duolingo says its iconic owl mascot ‘Duo’ is dead

Duolingo, the popular language learning app born of East Liberty, almost didn’t launch with its iconic green owl mascot. The first pick was a robot,...

11 days ago·Pittsburgh, United States

Duo, the Duolingo owl, has died, company says

The Duolingo owl is dead.

11 days ago·Cedar Rapids, United States

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Le Figaro

Duolingo announces the death (false) of his famous mascot "Duo" and makes a nice marketing shot

The green owl Duo, a fan of the foreign language learning application, had become a social media star.

11 days ago·Paris, France

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Fast Company

‘I will never recover from this’: The internet is spiraling over the Duolingo owl’s untimely death

Duo, the infamous Duolingo owl, is dead. The language-learning app shared the news in a tongue-in-cheek post yesterday. The cause of death remains under investigation, but Duolingo has its own theory: “Tbh, he probably died waiting for you to do your lesson, but what do we know?” the company wrote on X. “We’re aware he had many enemies, but we kindly ask you to refrain from sharing why you hate him in the comments.” an important message from Du…

11 days ago

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Meduza

Duolingo “killed” and “buried” its mascot Some users blame themselves for the death of the green owl, others hope that now the service will stop bothering them with notifications

Duolingo, a language learning service, reported on social media the death of its mascot, a virtual owl named Duo. The creators of the app admitted that the bird “had a lot of enemies” and assumed that it died “waiting for you to complete your lesson.” This is all part of a new marketing campaign launched to draw attention to Duolingo. Medusa explains why users were happy about the green owl's death — and shares the best memes featuring her.

11 days ago·Riga, Latvia

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