Duolingo ‘Experimenting With Silence’ Amid Social Media Blackout

Duolingo's Owl Has Three Eyes, and Users Want to Know When It Grew the Third

Duolingo's owl has three eyes on the app right now, and users are both freaked out and confused about why the logo seems to have changed.

Duolingo deletes all its TikTok videos after AI backlash—and then returns with a strange message

In any language, silence sounds just about the same. It carries a thunderous kick, though, when it comes from Duolingo, the world’s most popular language-learning app, and its famously irreverent social media presence. Facing heavy backlash online after unveiling its new AI-first policy, Duolingo went dark over the weekend on the social media channels where it cultivated an enormous following with quirky posts. The company even took down all of …

Duolingo ‘Experimenting With Silence’ Amid Social Media Blackout

Duolingo scrubbed its Instagram and TikTok accounts and left a cryptic message on X.

Why Duolingo’s silence on social could be a bold strategy

For a company that built its brand voice through viral TikToks, chaotic owl memes, and snappy Instagram replies, Duolingo’s sudden silence on social media is anything but quiet.On May 17, the language-learning app scrubbed its TikTok and Instagram feeds, leaving behind a cryptic message—“gonefornow123”—and a dead rose emoji trio.This article explores why Duolingo is “experimenting with silence,” what marketers can learn from the brand’s latest s…

Duolingo CEO says AI is a better teacher than humans, but that schools will continue to exist because "we still need daycares" Duolingo is firmly on its way to an AI-first platform. The company has a clear will to reorient its products and even its business model around AI. CEO Luis von Ahn said in a recent interview that AI could outperform human teachers in efficiency, by making learning more effective and more efficient.

If you’re one of those people who can’t go to sleep without increasing their streak of days in Duolingo, the language learning app has news for you: it’s considered, from now on, a company with “AI as a priority.” Continue reading...