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Duolingo CEO on going AI-first: ‘I did not expect the blowback’

  • Duolingo CEO Luis von Ahn announced in a company email last month that Duolingo was adopting an AI-first strategy.
  • This move aimed to automate repetitive tasks and rethink work processes, although some backlash arose from misunderstandings about job cuts.
  • Von Ahn clarified on LinkedIn and in interviews that AI would not replace employees, and hiring would continue at the same pace.
  • In the latest quarter, Duolingo experienced a 38% year-over-year increase in revenue, reaching $230 million, while net income amounted to $35 million amid its shift toward integrating AI.
  • The AI-first strategy implies a shift towards creative work, with most repetitive jobs automated and only a very small number of contractors phased out.
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Financial Times broke the news in London, United Kingdom on Sunday, June 8, 2025.
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