DUNNVILLE—In April 1976, the marketing team behind Tim Hortons’ latest creation, a bite-sized donut hole destined to become an iconic Canadian treat, was struggling to come up with a name. Billionaire entrepreneur and early investor in the Tim Hortons chain Ron Joyce described the scene in his 2006 book, Always Fresh: The Untold Story of Tim Hortons by the Man Who Created a Canadian Empire. “We hired an advertising agency to help coordinate the …
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