Dune: Awakening Creative Director Says Funcom Won’t Add In-Game Ads Despite Pioneering Them in 2001

Dune: Awakening Creative Director Says Funcom Won’t Add In-Game Ads Despite Pioneering Them in 2001

Dune: Awakening will not feature in-game advertising despite Funcom having experimented with the business model more than two decades ago. Funcom Chief Creative Officer Joel Bylos discussed the possibility of advertising and the studio’s broader approach to monetization as the survival RPG expands beyond PC. Speaking with GamesIndustry.biz, Bylos explained that Funcom had already explored in-game advertising in Anarchy Online, its 2001 sci-fi MM…

Dune Awakening's creative director on copying Hollywood, in-game advertising, and why style beats photorealism

The fun thing about making a game based on a big movie property is that you get to hobnob with Hollywood royalty. The bad news is that it's through Jira.