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DuckDuckGo's Anti-AI Sunglasses Are a Viral Hit

The $35 matte-black frames have no camera, microphone or battery, and DuckDuckGo said they sold out within a week.

  • In late July, search engine DuckDuckGo and San Diego-based sunglasses company Knockaround released 'Normal' sunglasses, framing the low-tech eyewear as a statement against rising AI prevalence.
  • Meta's recent release of Meta Glasses prompted widespread privacy backlash, as advocates raised concerns about wearers potentially recording others without knowledge or consent.
  • The matte black frames feature no cameras, microphones, or electronics, offering polarized lenses with full UV400 protection as a low-tech alternative to internet-connected devices.
  • Within a week of launch, preorders for the $35 eyewear sold out completely, with shipments to customers expected between November 19 and November 30.
  • In April, more than 75 advocacy groups issued a letter characterizing smart glasses as a 'dystopian privacy invasion' and a serious threat to civil liberties.
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DuckDuckGo launched an unexpected product that satirizes the current race to smart devices: sunglasses without camera, without battery and without any connection to Artificial Intelligence (IA). This non-gadget sold out in...

·Lisboa, Portugal
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DuckDuckGo's anti-AI sunglasses are a viral hit

The sunglasses are described on the Knockaround website as having, "no camera, no microphone, no AI, no battery, no electronics of any kind. Just a beautifully crafted pair of matte black sunglasses with a glossy DuckDuckGo logo, designed to block the sun and never send data to the cloud."

No camera. No AI. Just Normal Sunglasses. This is the promise made by the search engine company DuckDuckGo and Knockaround as a design company behind the new sunglasses. Because the name is program: The Normal F***ing Sunglasses have no AI technology, are simply sunglasses. They are marketed as "innovative anti-monitoring sunglasses", designed to lock out the sun and never send data to the cloud. The reference is clear and DuckDuckGo leaves no d…

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80.lv broke the news in Los Angeles, United States on Thursday, August 6, 2026.
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