A grassroots central Alberta music festival continues to grow. The Loud as Hell Festival began in Drumheller in 2012. What began as a small indoor gathering of heavy metal enthusiasts has turned into a three-day outdoor summer festival at the Dinosaur Downs Speedway. “It’s a full-on European-type experience,” said Geoff Bourrie, an event organizer and promoter. During the most recent edition hosted July 31 to Aug. 2, 2026, the event featured 38 …