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Driving Success in China: Strategies of Top Brands in the World’s Largest Automotive Market Amidst EV Boom and Urbanization
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Driving Success in China: Strategies of Top Brands in the World’s Largest Automotive Market Amidst EV Boom and Urbanization
In China, the world's top and largest automotive market, both foreign automakers and domestic car brands are adapting to a transforming landscape shaped by a growing economy, urbanization, and environmental concerns. The push towards Electric Vehicles (EVs) and New Energy Vehicles (NEVs), supported by strong government incentives, is reshaping consumer preferences and market dynamics. Brands are forming joint ventures and strategic partnerships …
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