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Dressing Visitors in Ancient China's Imperial Splendor Is Booming in Beijing
Tourists are paying about 300 yuan on average for imperial-style makeup and costumes as more than 100 studios cater to demand.
In Beijing, young Chinese tourists are flocking to the Forbidden City to dress in imperial-style robes, with makeup artist Chen Jiao transforming visitors into empresses as part of a trend inspired by historical costume dramas.
The Ming dynasty, which ruled for more than 270 years, built the Forbidden City; the Qing dynasty, which collapsed in 1912, later ruled there, ending two millennia of imperial governance.
More than 100 studios now operate in Beijing, a dramatic increase from a handful around 2020, with styling costs averaging 300 yuan , though elaborate sessions can exceed 1,000 yuan .
Visitors blend historic costumes with modern accessories like sneakers and bubble tea for social media posts; tourist Chen Xiao from Shandong said, "I've definitely been influenced by those shows."
Cai Zehong, founder of Hanfu Beijing, said young people are rediscovering traditional clothing while learning about cultural heritage, with no off-season for makeup artists beyond brief Forbidden City closures.
Chen Jiao has a curious job: to transform visitors to resemble the empresses of ancient China, in a context in which young people explore a resurgence of traditional culture.