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Dressing Visitors in Ancient China's Imperial Splendor Is Booming in Beijing

Tourists are paying about 300 yuan on average for imperial-style makeup and costumes as more than 100 studios cater to demand.

  • In Beijing, young Chinese tourists are flocking to the Forbidden City to dress in imperial-style robes, with makeup artist Chen Jiao transforming visitors into empresses as part of a trend inspired by historical costume dramas.
  • The Ming dynasty, which ruled for more than 270 years, built the Forbidden City; the Qing dynasty, which collapsed in 1912, later ruled there, ending two millennia of imperial governance.
  • More than 100 studios now operate in Beijing, a dramatic increase from a handful around 2020, with styling costs averaging 300 yuan , though elaborate sessions can exceed 1,000 yuan .
  • Visitors blend historic costumes with modern accessories like sneakers and bubble tea for social media posts; tourist Chen Xiao from Shandong said, "I've definitely been influenced by those shows."
  • Cai Zehong, founder of Hanfu Beijing, said young people are rediscovering traditional clothing while learning about cultural heritage, with no off-season for makeup artists beyond brief Forbidden City closures.
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Associated Press NewsAssociated Press News
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Dressing visitors in ancient China's imperial splendor is booming in Beijing

Studios near the Forbidden City in Beijing are transforming visitors into empresses from ancient China as young people explore a revival of traditional culture.

·New York, United States
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Chen Jiao has a curious job: to transform visitors to resemble the empresses of ancient China, in a context in which young people explore a resurgence of traditional culture.

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  • 44% of the sources lean Left, 43% of the sources are Center
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Durango Herald broke the news on Saturday, May 30, 2026.
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