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Dragons' Den Star Peter Jones Snaps up Major Sports Chain
Peter Jones, a golf enthusiast and entrepreneur, acquired American Golf, which has over 1,000 employees and 88 stores across the UK and Ireland, from Endless LLP.
- On 4 February 2026, a Peter Jones-led investment group completed the purchase of Warrington-based American Golf from Endless LLP.
- A golf-loving entrepreneur, Peter Jones, CBE said `Golf has always been a personal passion of mine, so acquiring American Golf feels especially meaningful` and praised the brand's UK community role and his Dragons' Den and Shark Tank profile.
- Corporate advisers Alvarez & Marsal and Addleshaw Goddard advised American Golf; Nigel Oddy said `Joining forces with Peter Jones and his investment group marks an exciting new chapter for American Golf.`
- The deal immediately affects more than 1,000 employees across 88 stores, with an annual turnover of 135m, while Nigel Oddy appears set to stay as chief executive.
- Jones's profile suggests analysts expect him to push American Golf toward services such as custom fitting and coaching, and his foundation has provided over 20m to support entrepreneurs.
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Total News Sources13
Leaning Left2Leaning Right1Center4Last UpdatedBias Distribution57% Center
Bias Distribution
- 57% of the sources are Center
57% Center
L 29%
C 57%
14%
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