Dr Patrice Motsepe's African Rainbow Minerals fights back against trademark infringement

Dr Patrice Motsepe's African Rainbow Minerals fights back against trademark infringement

Patrice Motsepe’s ARM takes trademark fight to South Africa tribunal over lookalike company names

African Rainbow Minerals, the mining group chaired by billionaire businessman Patrice Motsepe, has taken its battle over brand identity to South Africa’s Companies Tribunal, accusing several firms of trading on a name it says is widely known in the market.The company, often referred to by the initials ARM, filed cases against African Rainbow Healthcare, African Rainbow Laboratories and ARM Global, arguing that the names are confusingly similar t…