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Dr Martens boot sales slow as fewer discounts deter shoppers
- On Tuesday, Dr Martens, the British bootmaker, said group revenues fell 3.1% to 253m in the third quarter ended 28 December 2025.
- Management scaled back discounts and clearance activity during Christmas trading as Dr Martens reprioritises profitability over revenue growth in its turnaround strategy.
- Direct-to-Consumer figures show sales fell 7% after reduced discounting, while wholesale channels in the UK and Germany rose 9.3%, and the currency impact is now estimated at �15 million.
- The company said it is comfortable meeting profit targets and forecasts significant pre-tax profit growth as Ije Nwokorie, chief executive, pledged to deliver all four strategic objectives for FY26.
- Dr Martens told shareholders it expects `broadly flat` revenues this year and said on Tuesday it has made `good progress` with its strategy.
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Total News Sources12
Leaning Left2Leaning Right0Center4Last UpdatedBias Distribution67% Center
Bias Distribution
- 67% of the sources are Center
67% Center
L 33%
C 67%
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