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Dr Martens boot sales slow as fewer discounts deter shoppers

Dr Martens reduced discounting to improve revenue quality, with wholesale sales in the UK and Germany rising 9.3%, while direct-to-consumer sales fell 7%, company said.

  • Dr. Martens' revenue is expected to be flat for the year due to challenging consumer environment and reduced discounts.
  • The company saw a 3.1% decline in Q3 revenue, but a good wholesale performance, particularly in Germany and the UK.
  • Dr. Martens is focused on improving revenue quality and profitability to enable future growth, while executing its new strategy.
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Dr. Martens launches new boots in collaboration with Metallica. Image by Bigstock The brand Dr Martens and Metallica band launched a collaboration of boots and shoes with exclusive designs. One of the models are boots and has illustrations of the 1988 tour by the band called Damaged Justice. The other, which is only available on Metallica.com, is inspired by the 1991 album, known as The Black Album, which contains the greatest hits such as “Noth…

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Drapers broke the news in on Tuesday, January 27, 2026.
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