DPP: NAB showed the industry has moved into a ‘post-functional’ phase – TVBEurope

DPP: NAB showed the industry has moved into a ‘post-functional’ phase – TVBEurope

According to the DPP’s latest report, NAB 2026: Demand vs Supply, there was a “growing preoccupation with agency” at the show Source: DPP: NAB showed the industry has moved into a ‘post-functional’ phase – TVBEurope

DPP: NAB showed the industry has moved into a 'post-functional' phase

The advancement of artificial intelligence and what’s often referred to as “vibe-coding” are eroding the traditional barriers to building software functionality in the media and entertainment industry. That’s the DPP’s findings in its latest report, NAB 2026: Demand vs Supply, exploring the major talking points from the 2026 NAB Show. It suggests that there was a “growing preoccupation with agency” at the show. “While most of us are more than wi…