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DoubleVerify warns advertisers of rising ads.txt fraud, uncovering over 100 cases of manipulation

Summary by MediaBrief
DoubleVerify (DV), the digital media measurement and analytics platform, has issued a new industry alert through its Transparency Center, warning advertisers about the growing manipulation of ads.txt, a standard designed to help publishers declare authorized digital inventory sellers. The DV Fraud Lab has uncovered more than 100 cases of ads.txt deception since its inception in […] The post DoubleVerify warns advertisers of rising ads.txt fraud,…
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MediaBrief broke the news in on Saturday, May 24, 2025.
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