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'Double down on human connection,' Cridland tells FWD Conference
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'Double down on human connection,' Cridland tells FWD Conference
Radio stations are focusing too much on the hits and not enough on the humans behind the microphone, radio futurologist James Cridland told last week’s FWD Conference in Kelowna. Cridland told the room of Western Canadian media leaders that broadcast radio’s traditional selling points are dead, and its only path to survival is doubling down on human connection. According to Cridland, the industry hit a permanent tipping point in 2019, when the m…
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