Dostoevsky Superstar on TikTok: Gen Z in “Sleepless Nights” Mode
TikTok users are driving a 463% year-over-year sales jump for Dostoevsky’s novella, with physical copies outselling digital editions, Editora 34 said.
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Even if he doesn't read the classics too often, Brazilian Marcelo Nogueira was seduced by a cover of the book "White Nights. " And he's not the only one. Thanks to TikTok, that love story of Dostoevski conquered the Z Generation, writes AFP. Short story of a "visioner" who, during a walk on the streets of Sankt Petersburg at ...
The brief story of a “dreamer” who, while walking through the streets of Saint Petersburg in the middle of the 19th century, meets a young woman with whom he falls head over heels in love, created a surprise by ranking among the best-selling books in Brazil. In 2025, sales of this book jumped by 463% at the Brazilian publishing house Editora 34, and the trend is at a new record this year, according to data provided by the publisher. In other cou…
"White nights, the love story written by Fiodor Dostoievski nearly 180 years ago, became a phenomenon on TikTok, conquering the Z Generation. Popularity on social networks led to a spectacular increase in sales, including in Brazil, where in 2025 they rose by 463%, reports APF, according to hotnews.ro.
Marcelo Nogueira, a 27-year-old Brazilian influencer who specializes in books, is not an acquaintance of classical works, but he was conquered by "White Nights", by Russian writer Fiodor Dostoevski, a story from the...
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