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Dossier tests physical retail with NYC boutique and Paperscent stations
Summary by cosmeticsdesign.com
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2 Articles
What makes someone buy a perfume they have never smelled before?
The fragrance category is booming and McKinsey reports that online channels could account for one-third of beauty sales by 2030. So how can brands effectively sell a fragrance to someone who cannot smell it first? We explore this complex issue with consumer psychologist, Cathrine Jansson-Boyd.
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