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Dos Equis Revives ‘Most Interesting Man in the World’ Commercial as Beer Sales Decline

Summary by NBC News
Dos Equis is reviving its super popular ad campaign featuring its fictional character “the most interesting man in the world.” This comes among a declining beer market as consumers purchase other beverage alternatives. NBC News’ Aaron Gilchrist examines the campaign and how other beer companies are trying to keep up.

6 Articles

In an increasingly fragmented brewing industry, saturated with messages and with young consumers who change loyalty as a playlist, Dos Equis decided to look back to the past to become relevant again in the present. Ten years after having “withdrawn” the most interesting man in the world, the brand of Dos Equis, from the beer of the Heineken group, brings him back with a narrative that recognizes the passage of time, laughs at himself and, above …

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B&T broke the news in on Monday, January 19, 2026.
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