Dos Equis Revives ‘Most Interesting Man in the World’ Commercial as Beer Sales Decline
6 Articles
6 Articles
Dos Equis revives ‘most interesting man in the world’ commercial as beer sales decline
Dos Equis is reviving its super popular ad campaign featuring its fictional character “the most interesting man in the world.” This comes among a declining beer market as consumers purchase other beverage alternatives. NBC News’ Aaron Gilchrist examines the campaign and how other beer companies are trying to keep up.
Dove, Dos Equis, Kinder Bueno...and Four More Brand Initiatives
Unilever's Dove partners with Netflix for the Let Them Talk campaign. Heineken's Dos Equis brings back 'The Most Interesting Man in the World®' with a new 45-second commercial. And more brand initiatives targeting the U.S. consumer right now!
In an increasingly fragmented brewing industry, saturated with messages and with young consumers who change loyalty as a playlist, Dos Equis decided to look back to the past to become relevant again in the present. Ten years after having “withdrawn” the most interesting man in the world, the brand of Dos Equis, from the beer of the Heineken group, brings him back with a narrative that recognizes the passage of time, laughs at himself and, above …
Dos Equis Brings Back ‘The Most Interesting Man in the World'
WHITE PLAINS, N.Y., – After nearly a decade, Dos Equis® is bringing back The Most Interesting Man in the World® with the legendary rallying cry, “Stay Thirsty, My Friends®,” to reawaken a sense of curiosity, boldness, and story-rich living. The iconic advertising figure, portrayed by actor Jonathan Goldsmith, will make his highly anticipated return through a non-traditional, integrated campaign, debuting with a new :45 commercial airing during …
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