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'Don't let them win': Likud billboard highlights Mamdani, Khamenei, Erdogan, Qassem as enemies

Likud’s ad casts foreign adversaries and critics as a single front, as Netanyahu uses the billboard to rally voters before elections.

  • On Sunday, Prime Minister Benjamin Netanyahu shared an image of a Likud billboard displayed along Tel Aviv's Ayalon Highway featuring Iranian Supreme Leader Ayatollah Mojtaba Khamenei, Hezbollah Secretary-General Naim Qassem, Turkish President Recep Tayyip Erdogan, and New York City Mayor Zohran Mamdani.
  • The campaign billboard carries the Hebrew message, "They want Netanyahu to lose. Don't let them win," reflecting Likud's strategy to frame foreign adversaries and domestic critics as a united front opposing the prime minister's leadership.
  • Mamdani's inclusion has drawn attention because, unlike the other figures, he is a U.S. elected official rather than the leader of a state or armed organization hostile to Israel, highlighting the party's aggressive campaign tactics.
  • Political rivals quickly mocked the advertisement, with MK Naama Lazimi and Gadi Eisenkot's Yashar party circulating parody versions that reversed the slogan to critique Netanyahu's governance and alleged involvement in the Qatargate scandal.
  • With Israeli parties preparing for elections, current polls show Eisenkot's Yashar leading with 24 Knesset seats, followed by Netanyahu's Likud at 22 and Naftali Bennett's Yachad at 15.
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Lean Right

The poster presents the personalities with the slogan: "They want Netanyahu to lose. Don't let them win."

·Tel Aviv-Yafo, Israel
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Bias Distribution

  • 66% of the sources lean Right
66% Right

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Haaretz broke the news in Tel Aviv-Yafo, Israel on Sunday, August 16, 2026.
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