Donatella Versace to Launch New Brand With Revolve Group
- On Monday in Milan, Donatella Versace revealed a joint venture with Revolve Group to launch a new fashion and beauty business, serving as chief creative officer. The partnership reflects her personal creative vision.
- Following her March 2025 departure from Versace, the designer joins the Los Angeles-based e-tailer after guiding the fashion house for nearly 30 years. This marks her return to creative leadership.
- Revolve Group will provide technology, infrastructure, and global reach for the partnership. Co-founder Mike Karanikolas stated the collaboration aims to create "something genuinely distinctive" by combining Donatella's creative authority with the company's platform.
- Launching initially across the United States, Latin America, Asia-Pacific, and the Middle East, the venture will debut in the coming months. Brand name and first products will focus on beauty and fashion.
- The company aims to create a "digital-first world" where consumers participate rather than simply shop. This strategy leverages Revolve's existing social platforms, podcasts, and events to connect with global audiences.
51 Articles
51 Articles
Italian designer Donatella Versace returns to the fashion industry with a new project. Around one and a half years after her departure as creative director of the Versace fashion house, the 71-year-old announced a collaboration with the US online retailer Revolve.
Italian designer joins digital retailer Revolve to launch a new fashion and beauty business designed for younger consumers. The first products are expected to arrive in 2027.
DONATELLA Versace (71) is launching a new, independent clothing and cosmetics brand in partnership with Revolve Group.
Donatella Versace starts a new chapter: Designer launches fashion and beauty venture after leaving Versace
Donatella Versace is set to introduce a fresh fashion and beauty brand in collaboration with online retailer Revolve, scheduled for a grand unveiling in 2027. The initial launch will focus primarily on beauty products, leveraging Revolve's advanced technology and international retail network. This exciting initiative allows Versace to engage with a younger audience and redefine her brand's narrative.
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