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Melania Trump Documentary Projected To Have Rough Start At Box Office
Amazon MGM spent $75 million on production and marketing; early ticket sales show conservative areas have stronger demand amid theater cancellations.
- On Jan. 29, the film premiered at the Kennedy Center with President Donald Trump, First Lady Melania Trump and director Brett Ratner attending, and it opened in about 1,500 North American theaters on Friday with weak box-office forecasts between $2 million and $5 million.
- The film's $40,000,000 acquisition by Amazon MGM and the subsequent spending on marketing prompted discussions, amid its focus on the 20 days before the 2025 Presidential Inauguration.
- Opening in about 1,500 North American theaters, the release includes three episodes streaming on Prime Video as part of the project’s $40,000,000 price tag.
- The disparity between acquisition cost and opening estimates is stark as Amazon MGM's $40,000,000 acquisition contrasts with Box Office Pro's $2,000,000 to $5,000,000 and Variety's $3,000,000 projections.
- Theatrical release plus streaming episodes will broaden the film's reach, with Brett Ratner's premiere marking his return and three episodes streaming on Prime Video.
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Melania Trump's 'absolute stinker' of a documentary buried by reviewers
The reviews are coming in for first lady Melania Trump's documentary — and they're about as bad as could possibly be."Melania," bankrolled by Amazon in a controversial move that had many theorizing the movie's mere existence was a bribe to funnel millions into the Trump family's pocket, already had danger signs going into its debut, as theater after theater showed almost entirely unsold screenings, and even the movie's billionaire benefactors di…
·United States
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The IndependentReposted by 
The Independent (US)
The Independent (US)Melania ticket sales suggest weak box office start as some theaters cancel screenings
Analysis of theaters around the country shows generally sparse sales for the film’s opening
·London, United Kingdom
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Coverage Details
Total News Sources15
Leaning Left4Leaning Right0Center3Last UpdatedBias Distribution57% Left
Bias Distribution
- 57% of the sources lean Left
57% Left
L 57%
C 43%
Factuality
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