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Don Chicken Sees Mandatory Chicken Weight Labeling as a Marketing Opportunity…using "No. 11 Chicken"
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Don Chicken Sees Mandatory Chicken Weight Labeling as a Marketing Opportunity…using "No. 11 Chicken"
[Digital Daily Reporter Choi Gyu-ri] With the recent full-scale introduction of weight labeling in the chicken industry, changes are occurring across franchises. Premium oven-baked chicken brand Don Chicken views this system as an opportunity rather than a burden. Don Chicken's relatively relaxed stance stems from its choice of raw materials. While not subject to weight labeling requirements, it has used Size 11 chickens (1051g-1150g), which are…
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