US EditionDomino’s Pizza Is About to Look — and Sound — a Lot Different | News Channel 3-12
Domino's refresh features a bolder logo, brighter packaging, new uniforms, and its first-ever jingle by Grammy-nominated artist Shaboozey, with 67% consumer approval so far.
- On Oct. 8, Domino's Pizza launched its first brand refresh in 13 years, introducing a bolder logo, brighter colors, new uniforms, redesigned boxes, and a jingle by Shaboozey.
- Amid a recent dip in customer attention, Kate Trumbull, Domino's executive vice president and global chief marketing officer, said the refresh refocuses the brand under the Hungry for MORE strategy after expanding delivery with DoorDash and Uber Eats.
- Packaging updates include simpler, brighter boxes and black-and-metallic-gold designs for Handmade Pan and Parmesan Stuffed Crust pizzas, while the refresh will appear on dominos.com and the Domino's ordering app over the coming months.
- Investor and fan response included Domino's shares rising slightly and 67% of consumers approving the new look, while Domino's fans remain amenable to change.
- The company plans to roll out new brand elements through next year, starting in the U.S. and select international markets amid more than 21,500 stores and $19.4 billion in global retail sales.
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34 Articles
Domino’s tasty new tagline is a jingle and logo rolled into one
For its first brand refresh in 13 years, Domino’s updated its color palette, packaging, and font to look more engaging. When it came to making new tagline, though, the Michigan-based pizza chain is trying something unique: they just added more Ms to their wordmark. Mmm. Domino’s announced a rebrand Wednesday that includes brighter reds and blues and a new font called Domino’s Sans that was designed to “be thicker and doughier” and proves that us…
Entrepreneur
One News PageThe Largest Pizza Chain in the World Just Rebranded for the First Time in 13 Years
Domino's Pizza is changing its design and uniforms. Is it about to be Cracker Barrel-ed?
Guess which iconic pizza chain got a brand refresh with Shaboozey?
ANN ARBOR, Michigan — Domino’s Pizza is giving its brand a makeover for the first time in more than a decade, which a new jingle, “Dommmino’s,” voiced by five-time Grammy-nominated singer-songwriter Shaboozey.
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