Dolly Parton Streams Skyrocket After Her Death, up 2,109% in the US and 1,280% Globally
Luminate said audio and video streams of Parton’s catalog jumped 2,109% in the U.S., led by 10 songs that surged after her death.
- Following the death of Dolly Parton, audio and video streams of her discography skyrocketed 2,109% among American listeners, climbing from 1.2 million to 26.3 million. Worldwide, her music streams jumped 1,280%, rising from 2.5 million to 35 million.
- A portrait of Dolly Parton sits outside her home in Brentwood, Tenn, surrounded by flowers and cards, according to The Associated Press. For many, her death serves as a reminder that her songwriting remains at the heart of her legacy.
- Listeners turned to her classics, with 'Jolene' growing from over 196.2K streams to 2.7 million. 'Islands' also rose, with her duet with Kenny Rogers climbing from 165.9K to 1.8 million.
- Her performance of 'Will Always Love You,' a song later made famous by Whitney Houston, rose from 64.9K streams to 1.7 million. 'Here You Come Again' and 'Coat of Many Colors' also surged, moving from 48.7K and 28.9K to 1.3 million and 1.2 million respectively.
- The Associated Press curated playlists featuring Parton's country songs that challenge traditional gender dynamics. Her 2019 duet with Christian singer Zach Williams, 'There Was Jesus,' also surged significantly, rising from 85.2K streams to 503.1K.
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Dolly Parton streams skyrocket after her death, up 2,109% in the US and 1,280% globally
Streams of Dolly Parton's music have skyrocketed since her death on Tuesday. The data and analytics company Luminate found that audio and video streams of Parton’s discography jumped 2,109% on the day of her death, compared to Monday.
Dolly Parton streams surge more than 2,000% after icon's death
Dolly Parton’s music has seen a massive surge in streams and sales following the country music legend’s death Tuesday after a brief battle with cancer.According to music data company Luminate, on-demand streams of Parton’s catalog in the U.S. jumped 2,222% compared with Monday, as mourning fans returned to listen to some of the iconic singer-songwriter's best-known hits.Shocking no one, the most-streamed song after Parton's death is her 1974 cla…
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