Dollar Tree's $5 hammers show how it's catering to a new group of customers

Dollar Tree's $5 hammers show how it's catering to a new group of customers

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Dollar Tree’s 3.0 Strategy: Higher Prices Target Affluent Shoppers

In the ever-evolving retail sector, Dollar Tree Inc. is undergoing a significant transformation, moving beyond its traditional dollar-store roots to court a more affluent clientele. Recent executive statements highlight how the company is introducing higher-priced items, such as $5 hammers, to appeal to middle- and upper-middle-income shoppers amid persistent economic pressures. This strategic pivot, detailed in a Business Insider report, reflec…