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Dollar Tree opens more stores in affluent ZIP codes as prices rise

Dollar Tree’s store count increased from 5,000 to over 9,000, with 60% of new customers earning above $100,000, while still serving lower-income shoppers.

Summary by WRTV
After beginning to carry higher-priced items, Dollar Tree is moving into more affluent neighborhoods, according to a Bloomberg analysis.Half of the Dollar Tree locations opened since 2019 are in more affluent ZIP codes, Bloomberg reported. In December, the company said 60% of its new customers have household incomes above $100,000.RELATED STORY | Dollar store closures impact lower-income, rural customers mostToday, we serve an increasingly broad…

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KBZK broke the news in on Wednesday, February 18, 2026.
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