Dollar General Drives Growth Through Strategic Celebrity Brand Partnerships - RetailWire

Dollar General Drives Growth Through Strategic Celebrity Brand Partnerships - RetailWire

Dollar General continues to drive retail growth via strategic celebrity brand partnerships, creating a niche within their stores that has been both wildly popular and profitable. The retailer’s Home Valley section will feature a curated selection of products from ki by Kathy Ireland, Betseyville, Beverly Hills Polo Club, and Simply Belle by Simply Southern. These store-exclusive items give the retailer an edge with customers who don’t want to pa…

Dollar General debuts celebrity brands

DG is introducing new products and collections for the home featuring celebrities, designers and brands.