Dollar General bridges onsite, offsite retail media with new solution

Dollar General bridges onsite, offsite retail media with new solution

Brands will be able to activate and optimize offsite and onsite inventory within The Trade Desk for the first time through an integration supported by Kevel.

Dollar General Unifies Store Ads and Digital Reach in Retail Media Push

Dollar General Corp. just linked its in-store digital ads with offsite channels like connected TV. Advertisers can now run campaigns across both worlds from one dashboard. This move, powered by The Trade Desk and Kevel, promises clearer consumer tracking. Testing starts this June. Mutual clients gain access in Q3. The discount retailer serves 19,000 stores, mostly rural. Its shoppers skew low-income, value-driven. DG Media Network taps this base…