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USC's Empty Seats Show Fans Still Aren't Sold on Lincoln Riley's Hype for 2026

USC said extreme heat, a noon kickoff and San Jose State’s appeal helped drive the Coliseum’s lowest announced attendance since 2018.

  • On Saturday, the Southern California Trojans defeated the San Jose State Spartans 42-26 at Los Angeles Memorial Coliseum, though the season-opening victory was overshadowed by an announced attendance of 51,144, the lowest figure under head coach Lincoln Riley.
  • A noon kickoff during a Southern California heatwave, with temperatures reaching 94 degrees and a real feel of 104 degrees, combined with San Jose State's lack of marquee status to deter fans from attending.
  • Despite $9 tickets, social media images revealed vast empty sections throughout the 77,500-seat Coliseum, with critics questioning whether the program could engage fans despite its blue-blood status and resources.
  • On Sunday, USC issued a statement acknowledging the low turnout and reiterating "high expectations" for home crowds, expressing confidence that the Coliseum will feature a better atmosphere throughout the remainder of the season.
  • The program faces a critical test against second-ranked Oregon on Sept. 26, when Riley must deliver results to sustain fan interest in a crowded Los Angeles sports market increasingly skeptical of the Trojans' relevance.
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CBS Sports broke the news in Fort Lauderdale, United States on Sunday, August 30, 2026.
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