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Does the gender pay gap extend to AI? Research finds female AI agents 'paid' less

Researchers found workers paid a female-presenting AI agent 10% less than an identical male counterpart in a virtual reality office study.

  • A new University of Limerick study found that female-presenting AI agent Johanna was paid 10% less than male-presenting Johan for identical work, revealing that gender biases influence how humans interact with artificial intelligence.
  • Researchers placed 189 Alan Place Participants in a virtual reality office to complete workplace tasks with four different AI assistants, including human-like agents Johan and Johanna powered by OpenAI's gpt-4-1106-preview model.
  • Although participants claimed they would not treat male and female-presenting AI agents differently, "their behaviour told a different story," suggesting gender biases familiar from human workplaces are replicated in AI interactions.
  • Assistant Professor Mary Hausfeld co-authored the study, which will be presented at the 14th Nordic Conference in Vaasa, Finland, under the title "Human-Like and Male? How AI Assistant Design Relates to Trust and Monetary Reward at Work in VR."
  • As AI agents enter the mainstream, IT consulting firm Accelirate reports that nearly 79% of companies now use AI agents this year, with 40% of applications integrating them, underscoring the urgency of addressing gender bias in AI design.
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35 Articles

Although most AI chatbots these days report that they have no gender, people tend to readily attribute it to them. A recent small-scale study shows that this in turn affects how much people are willing to pay them for help, reports Kristjan Port in R2's tech commentary.

·Tallinn, Estonia
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Lean Right

Two anthropomorphic AI agents, Johan with male features and Johanna's female counterpart, worked with workers in a virtual office environment. When it came time to receive payment for their work, Johan received more money than Johanna, even though they both relied on the same technology and had the same skills. The incident above shows that gender biases encountered in the workplace can also be reproduced in interactions with Artificial Intelli…

ProtothemaProtothema
+2 Reposted by 2 other sources
Right

Research from the University of Limerick in Ireland shows that gender biases observed in the workplace may also be replicated in people's interactions with Artificial Intelligence.

·Marousi, Greece
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Lean Right

Even in the virtual world of artificial intelligence, human biases appear to exist. A new study from the University of Limerick shows that employees are inclined to trust male-looking AI agents more and reward them better than their female counterparts, even though they perform exactly the same work.

·Amsterdam, Netherlands (Kingdom of the)
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Bias Distribution

  • 38% of the sources lean Left
38% Left

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Irish Times broke the news in Dublin, Ireland on Monday, October 5, 2026.
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