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Does Swatch Want to Become a Rolex by Gradually Increasing Its Prices?
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Swatch. Cortesia: https://www-nonprod-exo.citedutemps.com Swatch surprised the market by announcing an increase of about 10 percent in many of its models. The adjustment would not go unnoticed, but what most caught the attention is that the rise surpasses the recent increase in Rolex. Traditionally, Swatch has been characterized by being a firm of accessible, creative and fun watches. However, in recent years it has sought to reposition itself w…
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